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It doesn’t take long for an indie beauty brand to become the next big thing.
Look at Rhode, which scaled from the ground up to a $1 billion acquisition in three short years. For decades, these upstarts have siphoned market share from major conglomerates. But the sheer proliferation of newcomers, even small names generating modest amounts of revenue, is creating rapid-fire trends and ever-growing competition.
2026 will see a new guard of innovative, agile brands gain speed — and perhaps…
