- Advertisement -
This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here.
For most people in the luxury watch trade, 2025 lived up to its promise as the Year of the Snake—it was indeed a year of shedding. Rolex shed its reputation for favoring “evolution over revolution” in April when it unveiled the Land-Dweller, featuring a game-changing new movement. Brands continued to shed retail partners as they embraced a direct…
