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For years, the wellness industry has played a game of “whack a mole” — solving one problem just for another to pop up, according to Caroline Weintraub, vice president at investment firm True Beauty Ventures. This year, the game is over.
“We are not at an equilibrium. People have been trying to individually target various different pieces,” she said. “This year, we’re going to start thinking about these things more holistically.”
Much like “longevity,” “holistic” is a…
