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In the pantheon of outdoor labels, there’s one etched not just in stone, but in aluminum chocks and windproof fleece jackets: Patagonia. It’s a brand that’s been forged on rock faces, chiseled through rebellion, and eventually refined so you can find it everywhere from El Cap to the espresso line. That ethos has always extended beyond what Patagonia makes to how it makes it.
Much like Volvo refusing to keep the seatbelt proprietary, Patagonia took an equally open‑handed approach with
