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If 2025 was a year for fashion marketers to test and learn, then 2026 is the time to put those lessons into practice.
Last year saw marketers push boundaries in hopes of nabbing attention in a saturated marketplace as well as experiment with artificial intelligence. Both tactics were met with mixed responses, courting accolades (Gap’s viral Katseye ad, brands working with OnlyFans stars) and controversy (American Eagle’s much-discussed “Great Jeans” ad starring Sydney Sweeney and…
