AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

Last year, millions of consumers used AI to browse fashion online. In 2026, they’ll check out with it, too.

In 2025, more and more shoppers fed AI-based search engines prompts — think “find me the perfect summer dress for a sweltering wedding in the Hamptons in July” — to solve wardrobe conundrums. During the past holiday season, traffic to retail sites from sources like ChatGPT, Gemini and Perplexity increased by nearly 700 percent year on year, according to Adobe Analytics.