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The skyrocketing price of gold has highlighted its status as a safe haven, hitting another record this week after more than doubling in two years, and shooting well past the historic threshold of $4,000 an ounce to top $4,600 an ounce.
A boon for investors, high gold prices pose a challenge to luxury watchmakers. Brands are steeling themselves for difficult choices as they rush to find solutions.
“Rising gold prices have strongly impacted brands,” said Oliver Müller, founder and CEO of…
