- Advertisement -
FLORENCE, ITALY — The fragrance boom arrived this week at Pitti Uomo as one of the fashion industry’s premier trade shows taps into the growing interest in men’s perfume as a vehicle for boosting the sale of shirts, suits and jackets.
Pitti Uomo, which finishes its four-day run on Friday, hosted 14 niche perfume brands from South Korea, Europe and India that displayed their wares in a dedicated area amid more than 700 exhibitors of clothes, shoes and accessories.
The event’s organisers…
