This Is Why Prada Drives Fashion People Mad

This is an edition of the newsletter Show Notes, in which Samuel Hine reports from the front row of the fashion world. Sign up here to get it free.

There is only one show on the fashion week calendar that guests show up an hour early for. Only one show that turns the press feral as they stampede backstage. Only one show that consistently reinvigorates the scene’s late-week dwindling small talk. But why exactly do we go so gaga for Prada?

One way to answer that question: Sunday’s fall 2026…