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PARIS — Clothes for life or clothes as costumes? The opening days of the men’s fashion week that kicked off in Paris had plenty of both.
Monday and Tuesday were marked by the supersized productions of LVMH, a company whose biggest fashion brands tend to favour grand entertainment to extract profit from today’s société du spectacle and its attention economy. Product is key but it is the storytelling that imbues it with added value.
Dior designer Jonathan Anderson is no stranger to brand…
