HomeGeneral NewsMelbourne Skydeck debuts new brand positioning ‘Melbourne Upside Out’

Melbourne Skydeck debuts new brand positioning ‘Melbourne Upside Out’

January 22, 2026

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Melbourne Skydeck has unveiled a refreshed brand identity and platform, via Town Square.

Melbourne Skydeck, the Southern Hemisphere’s highest observation deck and a flagship experiential attraction within the Journey Beyond portfolio, has unveiled a new strategic brand positioning and identity…

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Melbourne Skydeck debuts new brand positioning ‘Melbourne Upside Out’

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