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Three weeks into January, Cover FX is among the first beauty brands to shutter in 2026.
The skincare-inspired makeup label, as well as makeup artist brand Mally Beauty, both announced via Jan. 22 Instagram posts that they are winding down their businesses. The closures leave Laura Geller, Bliss and Julep Beauty as the remaining brands in parent company AS Beauty’s portfolio.
Both announcements cited challenges including tariffs and market shifts as reasons for the shutdowns, and stated that…
