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You notice it first in the subtleties. Beauty-savvy friends returning from “a few days away” with skin that looks inexplicably brighter, jawlines a touch sharper, dark circles mysteriously erased. A well-rested glow that feels plausible enough to be written off as a solid night’s sleep or an exceptional facial. Except it’s neither.
Enter the rise of the Glomad. A Glomad is a “traveller drawn to exploring local beauty cultures and wellness opportunities while abroad,” explains Laura…
