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HomeLifestyle NewsNike Slashes 775 Jobs in US to Speed Up Automation, Boost Profit

Nike Slashes 775 Jobs in US to Speed Up Automation, Boost Profit

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Nike is laying off 775 employees, a source familiar with the matter told Reuters on Monday, as the sportswear giant looks to boost profits and accelerate its use of automation.

The cuts will primarily impact distribution centre roles in Tennessee and Mississippi, where the sneaker giant operates large warehouses, the person said.

Nike, whose business ⁠is struggling, is trying to reestablish itself as the world’s leading sportswear brand after losing ⁠market share to rivals. It has…

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