This Week: Fashion’s Biggest Sports Week Ever (Until the Next One)

Around this time last year, The Business of Fashion published an article headlined “Fashion’s Biggest Super Bowl Ever.” It’s some smart analysis, I recommend you check it out. If anything it understated just how thoroughly the NFL, and the sports world generally, had embraced fashion, and vice versa.

A year later, and fashion’s presence at the big game makes last year’s showing look quaint. Last year’s inaugural “GQ Bowl” included a runway show for Bode’s activewear line….