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Shein’s claim that it will reach net-zero emissions by 2050 has come under fire in Germany.
Environmental Action Germany, a German environmental and consumer protection organisation known as DUH based on its local name, concluded a legal challenge against the ultra-fast fashion retailer last week that forces Shein to provide evidence for the claim on its German website or remove it.
In a statement to The Business of Fashion, Shein said it had “engaged constructively with DUH over recent…
