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HomeLifestyle NewsWhy Nike Is Betting On The Mind As Sport’s Next Performance Frontier

Why Nike Is Betting On The Mind As Sport’s Next Performance Frontier

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  • Nike releases the Mind 001 and Mind 002, a fresh look ay performance by prioritising mental, sensory, and physical readiness.
  • Nike’s innovation is shaped by feedback from world-class athletes to benefit everyday movers.
  • By introducing neuroscience into footwear design, Nike is heading into a new era performance innovation – one that meets athletes where they are, rather than asking them to do more.

There aren’t many brands available today that consistently seek to innovate…

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