‘I love nightgowns in the day’

My personal style signifier is a nightgown, which was the first thing we started designing for Salter House, the clothing and homewares shop my husband and I founded in 2018. They’re comfortable, sort of flirty and they don’t have a season. I’ve converted so many people who used to think that they are too formal for bed. A good nightgown should be lightweight so you don’t get tangled up, and it should have an ornateness to it. They bring a sense of ritual to your nightly…