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Under Armour Lifts Annual Forecasts as Turnaround Slows

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Under Armour raised its annual forecasts after posting better-than-expected third-quarter results on Friday and its CEO signaled stability ahead, sending the sportswear retailer’s shares up more than 13 percent in early trading.

CEO Kevin Plank has ramped up cost cuts, simplified its product mix, rolled out new apparel and footwear styles since returning to the helm ⁠in April 2024 amid declining sales and intensifying competition.

“North America is beginning to turn ⁠the corner. We…

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