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- Record gold prices are squeezing luxury watch brands, forcing brands like Rolex to raise prices, rethink materials, or accept thinner margins.
- The Rolex Daytona remains uniquely insulated by demand, but rising bullion costs are keeping brands on their toes.
- Steel, titanium and rubber are resurging as brands seek stability in an increasingly volatile precious-metal market.
If the last 12 months has told us anything, it’s that it’s near-on impossible to make a fair assessment…
