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Beauty shopping used to be a holiday add-on: a quick pharmacy sweep, a last-minute lipstick. But it’s quickly become the main event. Skyscanner’s Travel Trends data suggests beauty is actively shaping where (and how) we go next: 27 per cent of Gen Z say they plan to seek out beauty treatments and skincare stores while travelling in 2026.
And honestly, it makes sense. The best beauty stores today aren’t just places to buy things – they’re mini-museums, scent libraries, wellness labs…
