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HomeGeneral NewsSuper Bowl success isn’t about novelty, it’s about recognition at scale

Super Bowl success isn’t about novelty, it’s about recognition at scale

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Yesterday’s Super Bowl did not only divide the nation into Bad Bunny lovers and Clan-chella MAGA fans, it also divided marketers: those on a mission to extend their own brand platforms, and others who went for borrowed interest in favour of novelty.

And the jury is officially out. USA…



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