Luxury in transition: The Middle East leader’s balancing act

By Nicola Turner, principal in the Consumer Markets Practice in Heidrick & Struggles’ Dubai office and head of the Human Resources Officers Practice for Asia Pacific and Middle East.

Luxury in the Middle East is undergoing a significant change, with a focus shift towards emotionally resonant, purpose-driven experience. Driven by the rise of sustainable living, demand for culture-first experiences and the digitalization of personalization, today’s…