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As someone who’s lived, breathed and worked with beauty products for years, it’s rare that a new brand truly stops me in my tracks.
Sure, there are the buzzy launches — Hailey Bieber’s Rhode, and MERIT Beauty becoming a permanent fixture in my makeup bag to name a few — but more often than not, new beauty brands tend to blur into the background for me.
So when I say I’ve recently had my interest well and truly piqued, I mean it. And it all comes down to one very good piece…
