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In recent years, fragrance trends have been characterised by vanilla-soaked sweetness and gourmands with maximalist sillage. But as we head into 2026 and leave the early 2020s behind us, it feels like launches are developing a whole lot more nuance. After all, as we head into a socially, politically and astrologically chaotic year, who can fault us for leaning towards fragrances that bring a dose of calm and show we have nothing to prove. An overview of the market will…
