Sleep tourism: Struggle with sleep? This wellness trend could be the answer to your slumber problems

Sleep tourism may sound like a fluffy concept, but this is a wellness trend that is well and truly taking off. How many times have you booked a holiday with the intention of snoozing by the pool or utilising the break from work to catch up on your beauty sleep?

Sleep tourism goes one step further than encouraging guests to simply switch off and relax, offering wellness-led experiences focused on making long-term improvements to sleep. From a basic level of offering pillow menus and…