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There’s a particular feeling that comes with the first warm day of the year — that involuntary exhale, shoulders dropping, mood quietly climbing. Initio Parfums Privés has spent years trying to bottle exactly that. With Lift Me Up, their newest addition to the Hedonist collection, they may have cracked it.
What sets Initio apart in the crowded world of niche fragrance isn’t just the juice, it’s the philosophy behind it. Ten years into their journey, the Paris-based…
