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Since the dawn of retail, merchants’ primary job has been to tempt human shoppers to part with their cash. Now they have a new customer to woo: the bots.
It’s still early days, but we are entering the age of agentic commerce, where autonomous artificial intelligence chatbots will be the ones selecting and buying the goods. It’s a shift that has the potential to rewire digital shopping. But for that to happen, as it did with mobile phones more than a decade ago, consumers will need to…
