Fashion month’s hottest ticket? A watch party with Lyas

Stay informed with free updates

Simply sign up to the Fashion myFT Digest — delivered directly to your inbox.

When French fashion content creator and commentator Lyas didn’t get an invite to Jonathan Anderson’s much-anticipated Dior menswear debut last June, he took matters into his own hands. Renting out a bar in the 10th arrondissement of Paris, he sent an open invite to his followers and streamed the show himself. Hundreds of people turned up. 

“My watch parties were inspired by…