Inside the big Boots reboot

More than 80 per cent of the British population live within 10 minutes of a Boots store. A high-street fixture, the pharmacy chain has spent the past decade adapting to a beauty market shaped by social media, fast-moving trends and online-first brands. Following 19 consecutive quarters of market share growth, plus double-digit beauty sales growth over the past two years (to August 2025), Boots is in its comeback era.

At 177 years old, the retailer could easily be resting on its laurels. (Its…