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While London, Milan, Paris, and New York still hold the fashion capital title, some now class the home of hygge as the fifth city within that cohort; the place where many Scandinavian designers have launched their brands to a global audience. We have it to thank for platforming the famed minimalist-meets-maximalist (think: pared down silhouettes in brash hues) aesthetic that’s now synonymous with the region.
You may have noticed a growing number of Scandinavian brands…
