Maria Grazia Chiuri Returns to Fendi With “Less I, More Us”

Maria Grazia Chiuri’s return to Fendi is a full circle moment. Long before her wildly successful tenure at Dior, she was part of the Roman house’s creative core, shaping accessories and helping define the language of Fendi in the late 90s and early 2000s. She designed the Baguette bag, which remains one of the most iconic bags of its generation, still coveted today. After nearly a decade at Dior, where she cemented herself as one of the most commercially and…