HomeLifestyle NewsPuma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround

Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround

February 27, 2026

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Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.

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