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There’s a reason Troye Sivan has always felt like more than just a pop star. The Perth-born, globally beloved artist has spent years carving out a creative universe entirely his own — one that blurs the lines between music, fashion, and identity. Now, he’s adding another dimension to that world: wine.
Penfolds, one of Australia’s most iconic and storied wine houses, has announced Sivan as its new Creative Partner — a multi-year collaboration that promises to take…
