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Usually, brands use the Olympics to introduce an up-and-coming athlete ambassador or hype a new version of their hero product. But this year at the Milano-Cortina games, Nike took to one of the sports world’s biggest stages to promote its little-known ACG sub-label.
ACG, which stands for All Conditions Gear, has maintained a quiet presence under Nike’s umbrella since it was founded in 1989 as the anchor to the brand’s outdoors category. The idea was to create footwear that could…
