HomeGeneral NewsUncomfortable truth: 'Make It Shitty' works, most B2B advertising doesn't

Uncomfortable truth: ‘Make It Shitty’ works, most B2B advertising doesn’t

March 13, 2026

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As Dr Mumbo featured on Wednesday, the Norwegian Consumer Council has made a wonderful new ad called “Make it shitty”. It spoofs “enshittification”, a term coined by Canadian journalist Cory Doctorow to describe how digital platforms gradually deteriorate once users are locked…

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Uncomfortable truth: ‘Make It Shitty’ works, most B2B advertising doesn’t

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