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HomeLifestyle NewsThe Mediocrity Of Modern Cinema – Hedging Bets And Retention Metrics

The Mediocrity Of Modern Cinema – Hedging Bets And Retention Metrics

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Editor’s Note: This story originally appeared in Volume 6 of B.H. Magazine


One day, you’re wandering through the popcorn-scented aisles of Blockbuster with your whole life ahead of you. Then, in the blink of an eye, you’re scrolling aimlessly through five different streaming services, without any real desire to hit play, nagged by the sinking feeling that things used to be better. 

It isn’t your imagination, either. 

If you’d spent Christmas Day at the cinemas…

Click here to view the original article.

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