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Midas Touch: How The Tactile Aspect Of Luxury Separates The Great From The Good

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When something is made well, you just know. A crisp click, a soft close, a watch you forget you’re wearing. Tactility isn’t extra – it’s everything.

Editor’s Note: This story originally appeared in Volume 6 of B.H. Magazine, pre-order your copy of Volume 7 now.


We all share an instinctive ability to judge the quality of something the moment we touch it. Jony Ive, the legendary designer handpicked by Steve Jobs, understood this better than most. “Packaging can be theatre,…

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