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From IV drips in private clinics to capsules lining the shelves of high-end wellness retailers, the molecule has been positioned as a shortcut to more energy, sharper focus, and longer-term resilience.
But beneath the sleek branding and premium price tags lies a more complex reality. Nicotinamide adenine dinucleotide (NAD+) is not a new discovery; it is a naturally occurring coenzyme found in every cell of the body. What is new is the growing conversation around how NAD+…
