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In a world where luxury itself has become democratized, what you own is no longer what sets you apart. The new currency of status is something far harder to come by: the connections and leverage to step inside experiences most people will only ever scroll past. Exclusive sporting hospitality is the ultimate example — and at the Miami Open, Lacoste proves exactly that.
A pioneer at the intersection of fashion and sport, Lacoste has long been intrinsic to tennis…
