7 Best Supergoop SPFs That Don’t Feel Goopy At All

I was a beauty editor at a magazine in 2011 when Supergoop first danced its way onto retailers’ sparkling shelves. To set the scene: Skin care was not cool (SPF, in particular), Instagram had not yet overhauled how we buy skin care with tap and buy, and new SPF brands felt like a novelty. So I eagerly sat down with the brand’s founder, Holly Thaggard, to hear about how she planned to turn her suncare line from a tropical afterthought into something we’d want to use every day.

The secret…