Why 5-Star Hotels Are Screening More Potential Guests Than Ever Before

Forget V.I.P. Are you P.L.U.? (That’s People Like Us, rather than just one of them.) Select—and selective—five-star hotels are increasingly screening would-be guests for desirability rather than ability to pay. Jason Squatriglia, founder of Your Favorite Travel Agent, spends significant time filling out so-called pitch bios to persuade persnickety property managers that his clients would be additive to the poolside scene. “They work hard to curate that environment, which they…