When the Australian Open kicks off in 2027, it will look a little bit different. BOSS has been announced as the Official Lifestyle Outfitter of the Australian Open from 2027, marking an exciting new partnership for the iconic German label. The brand will present polished style both on and off the court, transforming the visual identity of the Melbourne Grand Slam.
“We are absolutely excited to partner with the Australian Open, which is one of the most dynamic and globally followed…

