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Ralph Lauren has always been a lifestyle-first brand, and its Spring/Summer 2026 campaign speaks directly to that heritage — sport and style as a way of being, not just a way of dressing. Shot by David Sims with campaign video by Jacob Sutton, the new story unfolds across three chapters in which the ultra-rich lounge in sporty locations, offering a glimpse into lives more glamorously lived.
The first chapter, A World of Speed, opens in a…
