Rolex Sacks The Pepsi & Takes The Daytona To Another Level

The Pepsi is dead. Pour one out.

Rolex confirmed at Watches & Wonders 2026 what the rumour mill has been pricing in for months: the GMT-Master II ref. 126710BLR in steel and ref. 126719BLRO in white gold is gone, along with the white gold “Cookie Monster” Submariner. 

The grief is understandable. The Pepsi’s story runs back to 1954, to Pan Am pilots and a Bakelite bezel built to read day from night across time zones. Seventy years later, its cultural weight was unmatched in the…