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In just its second outing at Watches & Wonders, Bulgari’s reputation has largely gone from Roman powerhouse, known more for exquisite jewellery and inherently Italian design, to audacious watchmaker, brimming with creativity and confidently mixing it with the very best Swiss horological precision. It’s been a seriously impressive opening run.
So in 2026, the annual watch fair in Geneva is still a relatively new stage for an Italian Maison with a century-plus of heritage. Yet even in…
