Is Coachella Still Cool? 25 Years Later, Justin Bieber Reset Expectations

But this year’s edition of Coachella isn’t just for Beliebers. Among the 125,000 attendees who descend upon the desert each weekend are flocks of influencers sent by brands like Poppi, Gap, and Guess for an extravagant experience sure to leave their millions of followers envious while they watch on their phones from afar. Coachella has been deemed the “Influencer Olympics,” and attending the festival with a brand is still considered the ultimate status symbol on the internet, with…