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Jack Daniel’s has been in the news a lot recently, as its parent company Brown-Forman has courted potential mergers with or acquisitions by two different companies—Sazerac (the owner of Buffalo Trace) and Pernod Ricard (the French company that controls Jameson Irish Whiskey). But the latest news is about the release of the new Special Release Small Batch Rye, a hazmat proof rye whiskey that somehow still manages to be drinkable, albeit in small doses.
Innovation has taken…
