HomeGeneral NewsWhy it costs us when 'wants' morph into 'needs'

Why it costs us when ‘wants’ morph into ‘needs’

April 22, 2026

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Needs or wants? We have come to take for granted that our desires, can be satisfied as and when they arise.

“Something strange has happened in the last decade or two in Western societies. Wants have increasingly become regarded as needs,” writes ROBERT McMAHON in his first regular…

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Why it costs us when ‘wants’ morph into ‘needs’

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Why it costs us when ‘wants’ morph into ‘needs’

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