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It’s no secret that the best fashion stories are the ones already written. Matthieu Blazy knows this — and for his first Cruise collection as Artistic Director of Fashion Activities at Chanel (the Chanel Cruise 2027 collection), he didn’t look far for inspiration. He went straight to Biarritz, the Basque coast city where Gabrielle Chanel opened her couture house and, in doing so, quietly rewrote the rules of what fashion could be.
Photo Credit: Courtesy of CHANEL
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